Get more value from Microsoft 365 with products that fill practical gaps in the platform and expert services that help you deploy, govern and improve it. We work with communications, digital workplace and IT teams. Our approach combines purpose-built Microsoft 365 products with hands-on consultancy.
Products
Our products extend Microsoft 365 where organisations need more control, consistency, insight or speed. They are designed to work with the Microsoft platform rather than replace it, so you can build on technology you already own, follow the Microsoft roadmap and avoid creating another disconnected employee system.
Addin Analytics
Addin Analytics helps organisations measure whether their communications, content and digital workplace experiences are achieving the intended business outcome. It enables communications teams to assess campaign efficacy, prove whether priority audiences were reached and see whether employees followed the intended call to action. Digital workplace and content owners can identify friction, improve findability and keep experiences relevant, while IT teams can use evidence to support governance, rationalisation and better search and Copilot outcomes.
Reports can be viewed at the level that matches the question you need to answer: an individual page, one SharePoint site, a selected combination of sites or the whole SharePoint environment. You can also bring together specific pages from different sites to measure a complete campaign or employee journey. Flexible time periods allow reporting to match a launch, campaign, transformation programme or comparison period rather than a fixed reporting window.
Addin Analytics provides reports across engagement, content ranking, employee journeys, search, people, traffic, Viva Connections dashboard activity and Viva Engage. Together, these reports show what employees consumed, how long they engaged, what they did next, where they searched and where an experience may need attention. Every view can be analysed for all employees or filtered by audience, department or location, helping you identify gaps hidden by organisation-wide totals and target improvement where it will have the greatest effect.
Services
Technology only creates value when it is configured well, understood by the people who use it and managed as needs change. Our services help you move from a business requirement to a working Microsoft 365 capability, while building the confidence and routines needed to sustain it.
Information security support
We support your information security, privacy and architecture reviews with clear details about Addin Analytics, including its permissions, deployment model, reporting access and use of Microsoft services.
Installation and configuration
We install and configure Addin Analytics in your Microsoft 365 environment, working with your technical team to validate prerequisites, gain the required approvals, deploy the solution and complete post-installation checks.
We configure the reporting scope, audiences and access so the right people can use the insight securely.
Training and enablement
We train communications, content, digital workplace and IT teams to use Addin Analytics for their objectives, from measuring campaigns and audience reach to improving journeys, search and content.
Training shows teams how to select the right reports, interpret the evidence and turn findings into practical improvements.
Monthly engagement and best practice
After launch, monthly sessions help you review Addin Analytics findings, agree priorities and track whether changes improve results.
We can focus on campaigns, audience gaps, employee journeys, search behaviour, content performance and the actions needed next.
This gives you support from initial measurement design through deployment, adoption and continuous optimisation.
Microsoft ecosystem
Addin Analytics gives you one place to measure engagement across SharePoint, Viva Engage and Viva Connections dashboard tiles. It helps you understand how employees consume content, interact with communities and use dashboard entry points across the Microsoft 365 employee experience.
For SharePoint, reports can cover an individual page, one site, selected sites or the whole environment. Addin Analytics measures engagement, content performance, employee journeys, search behaviour, people and traffic, with flexible time periods and filters for audience, department and location.
For Viva Engage, it reports on community activity, participation, reactions, questions, answers, sentiment and hot topics. For Viva Connections, it shows how employees use dashboard tiles, helping owners identify which entry points attract attention and whether they lead people towards the intended information or action.
Bringing these measures together gives communications and digital workplace teams a connected view of how employees discover, consume and respond to content across SharePoint and Viva. This helps them measure campaign efficacy, identify audience gaps and improve the routes employees take to information and services.
Customers
We work with complex organisations that need Microsoft 365 to support communication, productivity and change across different roles, locations and operating environments. Our customers include public-sector bodies, global professional-services organisations and international creative businesses.
Department for Transport
Department for Transport is using Addin Analytics to understand how content is consumed across a diverse workforce of 30,000 people, including back-office employees, station staff and train drivers. The reports help its teams see whether important communications are reaching the employees they are intended for and how different workforce groups engage with the content.
By bringing together measures of content consumption, employee journeys and interaction, Addin Analytics provides a richer view of whether information has been understood and how it has been received. This helps Department for Transport identify differences between audiences, improve communications for office-based and frontline employees, and make evidence-led decisions about the content and employee experience.
Robert Walters
Robert Walters needed a digital workplace that reflected a unified global brand, connected employees and supported collaboration across 3,300 people in 31 locations. We helped deliver ‘Connect’ on Microsoft 365, replacing fragmented tools and communications with a more consistent employee experience.
Addin Analytics helped the team measure and optimise the experience rather than treating launch as the finish line. The organisation can demonstrate measurable impact, including strong growth in visitors and sustained use of the new platform. This evidence supports an objectives-led account of how the intranet is performing and where it is creating value.
In 2026, Robert Walters received the award for ‘Best Intranet’ at the Institute of Internal Communication Awards. The recognition shows the value of combining a well-designed Microsoft 365 digital workplace with evidence that demonstrates employee engagement and measurable impact.
Gatehouse Bank
Gatehouse Bank wanted its Microsoft 365 digital workplace to reflect its ethical, Shariah-compliant values, strengthen cultural alignment and make useful information easier for employees to find. Addin Analytics gives the communications team evidence of how the experience is performing, including content consumption, audience engagement, employee journeys and search behaviour.
The analytics help Gatehouse Bank measure success against its original objectives and identify where to improve. Early results included 8,704 visits to the company news site, an average reading time of 12 minutes and 1,244 visits to the Employee Centre in one month. Journey and search insight also help the team assess whether employees understand content, follow calls to action and find the information they need. This supports continuous optimisation of communications, content and the wider employee experience.
How to choose
We offer the right product and consultancy services for organisations looking to understand their content consumption, understanding and sentiment across SharePoint, Viva Connections and Viva Engage.
Addin Analytics works with out of the box SharePoint as well as custom SharePoint solutions that may have been built by your IT team or a technology partner, whether that solution is custom or product based.
Contact
Contact us to arrange an initial conversation so we can discuss what you are trying to achieve and talk to you about how Addin Analytics can meet your requirements.
