Show the impact of your communications and digital workplace
Understand what employees read and engage with, whether important communications reach the right audiences, and how people move through your digital workplace.
Addin Analytics gives Internal Communications, IT and Digital Workplace teams the evidence to improve content and employee journeys, make informed decisions and demonstrate the impact of their work.
What is Addin Analytics?
Addin Analytics is a SharePoint analytics app for Microsoft 365 digital workplaces. It helps organisations understand how employees engage with content, move between pages and sites, use search and respond to communications.
Measure an individual page, one SharePoint site, selected content across multiple sites or your wider SharePoint environment. Choose the audiences and reporting period relevant to your campaign, launch, transformation programme or business objective.
Addin Analytics extends Microsoft’s native reporting with greater context across content consumption, understanding and sentiment.
Measure more than activity
Consumption
See whether the right people engaged.
Understand which content employees consumed, how long they spent with it and whether priority audiences were reached.
Understanding
See what employees did next.
Use journeys, subsequent actions and search behaviour to investigate whether employees appeared to understand what to do or need greater clarity.
Sentiment
Put employee response in context.
Explore sentiment, conversations and engagement across Viva Engage to understand how employees are responding to key topics and communications. Identify hot topics, questions and influential voices to put activity metrics in greater context.
Shape the reporting around your objective
Measure related content together
Bring together an individual page, a whole site or selected content from different SharePoint sites. This gives you one reporting view for a campaign, service or employee experience, even when the content is managed in different locations.
Follow employee journeys
Journey Explorer shows how employees enter, move through and leave connected SharePoint content. Use this evidence to identify successful routes, unexpected exits and calls to action that may need attention.
See search in context
See what employees searched for, where search featured in their journey and which results they were shown. Identify content gaps and where user journeys can be optimised to help employees find the information they need more easily.
Compare relevant employee groups
Apply audience filters to see how different employee groups engage with content, what they search for and how they move through the digital workplace. Identify where experiences differ and use those insights to tailor communications and content to better meet the needs of each audience.
Turn insight into improvement
Demonstrate internal communications impact
Move beyond reporting what was published to prove what communications achieved. Understand where campaigns are meeting business objectives, identify audiences and journeys that need attention, and give your team the evidence to continually improve performance.
Improve employee journeys and findability
See how employees really move through SharePoint, where they get stuck and what they search for. Give your teams the evidence to remove friction, improve findability and help more employees reach the information and actions they need.
What would you like to improve?
Explore how Addin Analytics can help you:
Built for SharePoint and Viva
SharePoint sits at the centre of the Addin Analytics reporting experience. Teams can investigate engagement, content performance, employee journeys and search behaviour across relevant pages, sites and the wider SharePoint environment.
For Viva Engage, Addin Analytics helps authorised users navigate the community landscape and access specific community analytics. These analytics can provide insight into participation and reach, posts, responses and reactions, sentiment, unanswered questions and the topics generating conversation.
Microsoft expertise built-in
Home to 2 Microsoft MVPs and a trusted Microsoft Partner
Our products are designed by two Microsoft Most Valuable Professionals (MVPs), recognised by Microsoft for their deep technical expertise.
For you, that means products built with a deep understanding of Microsoft 365 from the outset. We help you extend the technology you already have, add the capabilities your organisation needs and get more value from your Microsoft investment.
See what evidence-led improvement looks like
Robert Walters
Robert Walters uses Addin Analytics to measure and continually optimise Connect, its Microsoft 365 digital workplace.
The organisation has seen strong visitor growth and sustained use of the platform. In 2026, Connect received the Best Intranet award at the Institute of Internal Communication Awards for its evidence-led approach to establishing and maintaining adoption.
Department for Transport
Department for Transport uses Addin Analytics to understand how content is consumed across a workforce of 30,000 people, including back-office employees, station staff and train drivers.
The insight from Addin Analytics helps its teams move beyond overall engagement figures to see which workforce groups are being reached, where engagement differs and where communications may need to be fine-tuned.
Explore SharePoint and Viva analytics further
Measure the impact of internal communications
Discover how analytics can help communications teams understand reach and engagement, improve content and demonstrate impact.
Compare SharePoint analytics tools
Explore the different approaches to SharePoint analytics and what to consider when choosing the right vendor.
UK procurement and pricing
Explore procurement and pricing information for Addin Analytics, including its availability through the UK government’s G-Cloud 15 framework.
Trusted by leading organisations
Ready to understand what's really happening across your digital workplace?
Whether you need to know if important communications are reaching the right people, which content is driving engagement or where employees are struggling to find what they need, Addin Analytics can help you find the evidence behind the numbers.
See what’s working, uncover where improvements are needed and make more informed decisions about what to do next.