Our story

Who we are



Reacting to a market demand for better integration and a simpler user experience within Microsoft 365, Microsoft MVPs Suzy Dean and Wes Hackett founded AddIn365.

In a direct response to Microsoft’s expansion of Microsoft 365 capabilities to include new services such as Delve, Stream and Sway, AddIn365 announced a mission statement to help support those organisations wanting to make the most of these new capabilities.

With a product-led approach for cost-certainty and to provide maximum business value, AddIn365 produced three pioneering products, bringing them to market in November 2015: AddIn Intranet for publishing, AddIn Work Hub for productivity and AddIn Analytics for insight. These products revolutionised our customers’ investment in Microsoft by plugging the gaps in the Microsoft 365 platform and bringing together different Microsoft services into set packages, to meet specific business needs.

Within a busy first 12 months of starting AddIn365, Suzy and Wes had secured contracts with some of the world’s largest pharmaceutical, financial and advertising companies. This led to the accelerated growth of AddIn365 to becoming one of the most trusted and pioneering innovators of digital productivity solutions in the Microsoft 365 marketplace.

Microsoft were early and highly vocal advocates of AddIn365, for providing an enhancement and better augmentation of Microsoft services such as Microsoft Teams and SharePoint, which helps Microsoft customers to get return on their investment in Microsoft 365. Microsoft’s unwavering support for the AddIn365 approach is evidenced in Microsoft’s positioning of AddIn365 at their flagship conference Ignite every year since 2017 alongside AddIn365’s Charter Partner status.  


In a year that has delivered new and unforeseen challenges, Addin365 has launched AddIn Modular; a create your own service offering. AddIn Modular is designed to ensure organisations no longer pay for ready-made product packages that are only partially used. You, the customer, can now prioritise and select which product modules you need to meet your business objectives and park those that you don’t.



The Leadership Team

Suzy Dean


Having enjoyed 15 years within the Microsoft eco-system Suzy has an unrivalled and unequivocal understanding of what solutions organisations need to perform at their best and how to meet those requirements on time and in budget. One of the three Microsoft MVP’s within AddIn365, Suzy applies her acute understanding of digital possibilities when leading the leadership team and their clients.

Suzy won Computing Magazine’s ‘Entrepreneur of the Year’ award and has been recognised as one of the UK’s top businesswomen by Management Today. Suzy has been awarded the prestigious Microsoft MVP award each year since 2019.

Suzy speaks regularly about best practice delivery of SharePoint and Microsoft Teams projects at Microsoft’s global Inspire and Ignite conferences, often showcasing AddIn365 customer success stories.

Wes Hackett


Wes leads customer and product strategy at AddIn365. He has been working with Microsoft 365 since its 2007 release and has led the delivery of the world’s largest Microsoft 365 implementations, for  some of the most organisationally complex companies that include WPP, ARUP, TSB Bank and Atkins.

Wes has been a Microsoft MVP for 9 years. MVP status is only given to a handful of individuals by Microsoft, globally, for their technical expertise. They have very deep knowledge of Microsoft products and services, while also being able to bring together diverse platforms, products and solutions and to solve real world problems.

As a Microsoft MVP for Microsoft Apps and Services, Wes enjoys sharing his experience and knowledge, speaking at Microsoft events such as TechDays Online, Future Decoded and Ignite conferences.


James Mowatt

Client Experience

James is responsible for growth, longevity and general relations for AddIn365’s customers. 

Since 2017, James has lead account and consultancy practises for modern workplace Microsoft Partners, earning multiple industry and Microsoft awards. 

As a qualified change practitioner, project manager and technical consultant, James breaks the barrier between “the business” and “the technical”. 

With a passion for driving business change, James has demonstrated his value in delivering outcomes for a suite of organisations ranging from multi national FTSE 500 enterprises, to more locally operating businesses.

Paul Schaeflein

Technical Architecture

Paul leads product development at AddIn365. Recognised by Microsoft as one of the world’s foremost experts in their technology stack, Paul co-hosts the Microsoft 365 Developer Podcast.

Paul has been a Microsoft MVP for 11 years. MVP status is only given to a handful of individuals by Microsoft, globally, for their technical expertise. 

Paul speaks regularly at Microsoft’s Ignite and Build conferences and the European Collaboration Summit, sharing best practice development methods for the wider developer community.



Laura Jones


Laura directs financial planning at AddIn365, taking responsibility for investments, risk management, budgeting and product pricing.

Since joining AddIn365 as Finance Director and board member in 2019, Laura has introduced KPI’s for all business areas and an automated forecasting model to help guide leadership decisions. Laura’s forward-thinking approach to fiscal management underpins AddIn365’s continued growth and stability.

A Fellow of the Institute of Chartered Accountants (FCA), Laura has enjoyed over 20 years as a Chartered Accountant since beginning her career with KPMG as an Audit Manager. 





Claire Battle AddIn365

Anna Dennis

People and Culture

Anna looks after the AddIn365 team; managing recruitment, career progression and AddIn365’s social calendar. Anna is a CIPD qualified HR professional, with a firm focus on delivering against AddIn365’s value of continuous improvement. Taking a lead on employee training and development, Anna ensures that the whole team has every opportunity to learn and grow at AddIn365.

Anna has been responsible for instituting regular learn and shares and quarterly socials at AddIn365.

Shaun Frohlich


Shaun joined the AddIn365 board in 2019 as Non-Executive Director. Shaun inputs into AddIn365’s strategy, planning and provides coaching for the leadership team.

Shaun has chaired and advised the boards of over 40 companies in the IT sector, bringing a wealth of expertise in business growth and governance to bear.

Shaun’s creative approach to problem solving has been relied upon to drive success within Microsoft, and the Microsoft eco-system, for 38 years.





Benjamin Hughes AddIn365

Exciting & Emerging Talent


We will always welcome an approach from exciting talent with an ambition to help drive our industry forward. If you’d like to discuss a future as part of the AddIn365 team please drop Anna Dennis a message with your up to date CV via anna.dennis@addin365.com .


Our Values


Our team operate at the very cutting edge of the latest technologies, to ensure we  deliver success for you against your business objectives. We always demonstrate a measurable return on investment.


Our trust, earnt by both Microsoft and our clients is at the core of everything we do. We act with integrity when engaging with you, your partners and our competitors.


We deliver easy to use, modern and impactful technology that helps everybody to achieve their goals quickly and easily.

Continuous Improvement

Always at the forefront of product releases, we provide our customers with a future proof safety net and a flexible approach to product packages. We use our knowledge and expertise to keep ahead so you can too.


Awards and recognition

Microsoft MVP Awards

The MVP Award cannot be studied for, it is awarded by Microsoft Product Groups directly. Of a million Microsoft practitioners globally, there are only 200 people awarded for their elite expertise. AddIn365 are home to three of them, making us an obvious choice for any organisation wanting to work with a team of experts. 

Microsoft Most Valuable Professionals, or MVPs, are technology experts who passionately share their knowledge with the community. They are always on the “bleeding edge” and have an unstoppable urge to get their hands on new, exciting technologies. They have very deep knowledge of Microsoft products and services, while also being able to bring together diverse platforms, products and solutions, to solve real world problems. 

Microsoft charter partner status; business applications

Microsoft award 15 organisations globally Business Applications Charter Status each year, as recognition of their outstanding level of expertise in the Microsoft 365 business applications space.

AddIn365 maintains Charter Status for a third year running in 2020, for our suite of business applications and their impact on our customers. AddIn365 have also been recognised for delivering world-class keyword architecture services and cutting-edge custom development.

From educating customers on how to implement Microsoft 365 solutions, to building unique applications that utilise these technologies, Charter Partners have a range of expertise and an abundance of exciting business process solutions that they’ve been working on with customers around the world.

Microsoft charter partner status; content services

To help accelerate customer productivity with services powered by Microsoft Teams, Project Cortex and SharePoint, Microsoft launched the Microsoft Content Services Partner Program. The initiative was designed to recognise specialist partners and help instil an unrivalled confidence in customers when selecting their provider. A rigorous and demanding assessment attracted over 2,000 applications with only a select few joining AddIn365 in achieving excellence within the required categories.

This honour marks an historic milestone in the Microsoft / AddIn365 partnership. We are delighted to enjoy such high levels of trust, not only from Microsoft, but also from our customers, who continue to rely on AddIn365’s project teams to provide innovative workplace solutions and employee centric consultancy.