Turn SharePoint data into decisions that improve content consumption, understanding and sentiment. Addin Analytics gives communications and digital workplace teams a richer view of intranet engagement: not simply whether somebody opened a page, but which audiences consumed it, how people moved through connected content, where they searched, and where their journey ended. With flexible reporting across pages, individual sites, selected groups of sites or the whole SharePoint environment, teams can continuously improve the employee experience.
What Addin Analytics is
Addin Analytics is a SharePoint analytics application that reveals how employees use your digital workplace. It brings engagement and journey insight into a reporting experience designed for the people responsible for making SharePoint useful, current and easy to navigate.
Instead of limiting analysis to one page or one site, Addin Analytics can report at page, site, selected-sites and all-SharePoint levels. You choose the scope and time period, then filter the results to understand the experience of all employees or a particular audience, department or location. This flexibility makes it possible to examine a single campaign, compare related sites, or understand behaviour across the wider intranet.
The aim is to provide an easy to use tool that helps you see how well your content is meeting your business objectives and to use the analytics to make decisions that optimise the experience for employees. Reports help teams understand content consumption, infer whether information has been understood from subsequent behaviour, and recognise sentiment and interaction signals. They also expose the journeys people take, the searches they make and the points at which they leave. That insight helps owners improve content, navigation, targeting and calls to action rather than relying on assumptions.
Addin Analytics supports a cycle of continuous improvement. Teams can establish a baseline, track the execution of a campaign, identify a problem or opportunity, make a change and measure the result over a meaningful period. In this way, the intranet becomes a managed employee experience rather than a one-off launch.
Who it is for
Addin Analytics is built for the multidisciplinary group:
Internal communications professionals can measure content consumption, understanding and sentiment across SharePoint and Viva Engage. Communicators can measure campaign reach, compare engagement between employee groups and see whether people continue to the intended next step.
Digital workplace owners can monitor the health of the whole experience which often extends beyond the SharePoint sites that are part of the core intranet. For example, digital workplace owners may also be interested in R&D sites, client sites and brochure sites that are disconnected from the intranet but support employee productivity. Digital workplace owners are often interested in link tracking to third party tools. These teams often connect evidence to a roadmap and prioritise improvements where they will have the greatest effect.
Content owners like to understand how their sites, individual pages within them and specific content sections perform; how employees move between them and what they search for. Content owners use Addin Analytics to identify content that needs attention and validate whether updates improve discoverability or engagement.
SharePoint owners can analyse sites individually or together, understand cross-site journeys and make evidence-led decisions about information architecture, navigation and governance.
IT teams gain a governed analytics capability that helps them to understand which sites can be retired, helping search and Copilot to work optimally whilst keeping storage costs down.
The same evidence can create a shared language across these roles.
Reports
Addin Analytics provides detailed reports across engagement, ranking, journeys, search, people, traffic, Viva Connections dashboard activity and Viva Engage. Reports can be scoped to a page, one site, a chosen combination of sites or all of SharePoint, with a time period that meets the business requirement.
Engagement reports reveal how employees interact with content and help owners distinguish visibility from meaningful use. Ranking views surface the strongest and weakest-performing content, creating a practical starting point for optimisation. People and traffic reports show when and how the digital workplace is being used, while filters for audience, department and location reveal whether headline totals hide important gaps.
The greatest value comes from reading reports together. Consumption metrics indicate who saw content. The next actions in a journey provide evidence of understanding: whether employees followed guidance, moved towards a service or searched for clarification. Likes, comments and Viva Engage interactions add sentiment and participation signals. Looking at content consumption, understanding and sentiment analytics together gives owners a much stronger basis for action.
The Addin Analytics reports help those reading them to understand where a content campaign or journeys are working well and where they need to improve, where content needs to be rewritten or is missing altogether, improve a call to action, retire something obsolete or target a follow-up to an underserved group. Using these reports allows for active intranet management.
Native limits
Out of the box, SharePoint provides useful page-level statistics including unique viewers, total views, average time spent per user and page traffic by time. These can be reviewed over standard periods from 7 to 90 days. They are helpful for a quick check on an individual page, but they do not answer many of the questions that arise when you manage a large, interconnected intranet.
A page view cannot show whether the right employees received a message, whether people moved to the intended next step or whether a search immediately afterwards signalled confusion. A fixed reporting window may not match an annual campaign, a multi-month transformation or the period before and after a major content change. Looking at pages separately also makes it difficult to understand a journey that crosses multiple pages or sites.
Addin Analytics extends this view. It supports flexible time periods and analysis at page, site, selected-sites and all-SharePoint levels. Reports can be filtered by audience, location and department and can connect engagement with journeys, search, people, traffic and Viva activity. The result is not simply more data; it is a more useful context for deciding what to improve. Native statistics remain valuable for quick page checks, while Addin Analytics is designed for broader questions about employee experience, communication effectiveness and long-term intranet performance.
Learn more about Addin Analytics
Journeys
Journeys are a defining capability of Addin Analytics because employees rarely complete a task on a single page. They enter SharePoint from different starting points, follow links across sites, search when the route is unclear and sometimes leave before reaching the intended destination.
The Journey Explorer lets owners examine this behaviour across all of SharePoint, a selected combination of sites, an individual site or a specific page. For example, an Employee Centre and a New Employee Onboarding site may be separate SharePoint sites, but an HR owner can analyse them together as one employee experience. The explorer can continue through an unlimited number of steps and shows how many people took each step from the chosen starting point.
Owners can see entry and exit pages, where people stop, where they search and what results were returned. The view can cover everyone or focus on a department, location or audience. This makes it possible to compare whether different groups experience the same route or encounter different points of friction.
Journey insight turns optimisation into a focused activity. If employees repeatedly leave before a required form, the call to action may be weak or the route too long. If they search after reading guidance, terminology or supporting detail may be missing. If one location completes a journey while another drops away, targeting, relevance or local context may need attention. Teams can redesign the route, clarify content and then test whether completion improves.
Communications
For internal communications teams, Addin Analytics connects publishing activity to employee response. It helps answer the questions behind every important campaign: did the intended audience see the message, did they engage with it, did they understand what to do next, and where should communications effort be focused?
Consumption can be examined by audience, department and location, revealing groups that may be hidden by a healthy organisation-wide total. Journey data shows whether employees followed a call to action, visited supporting information or searched for clarification. Engagement and Viva signals add evidence of participation and sentiment. Together, these measures move reporting beyond clicks and likes towards a richer account of reach, understanding and response.
This evidence supports live optimisation as well as end-of-campaign reporting. Teams can identify a reach gap while a campaign is active, adjust the channel or targeting, strengthen a headline, clarify a call to action or publish a focused follow-up. After the campaign, they can compare performance over time and retain the learning for the next communication.
It also strengthens leadership reporting. Instead of presenting volume alone, communications professionals can explain which groups were reached, where understanding appeared strong, where friction remained and what action was taken. That makes communications a measurable contributor to adoption, compliance, culture and organisational change.
Audiences
Organisation-wide averages can conceal the people who need the most attention. Addin Analytics allows reporting to be filtered by audience, department and location so owners can see whether content is working consistently across the workforce.
This matters wherever relevance varies. A policy may be critical for frontline employees but receive most of its views from head office. An onboarding journey may work well in one country but lead to exits in another. A campaign may achieve broad reach while missing a small, high-value, high-risk group. Segmented analysis makes these differences visible without forcing teams to maintain separate reporting processes for every population.
Audience insight also improves editorial choices. Communications teams can audience target content, navigation, documents and links. Communications teams can also tailor follow-ups, content owners can add local context, and digital workplace owners can compare different routes through the same service. Combined with flexible time periods, filters can show whether a targeted intervention changed behaviour.
The audience capabilities within Addin Analytics makes the employee experience more equitable and relevant by ensuring that important information reaches the people for whom it was intended. Appropriate governance and access controls should determine who can view reports and how audience-level insight is used.
Search
Search behaviour is one of the clearest signals of employee need. It shows the language people use, the topics they cannot locate through navigation and the questions that remain after they have read a page.
Addin Analytics brings search insight into the wider engagement picture. Teams can examine query volume and popular searches, searches by site, location and department. Those using Addin Analytics can identify abandoned searches and find queries that return no results. Within Journey Explorer, owners can see where a person searched during a route and the results returned, connecting the query to what happened before and afterwards.
These signals support practical improvements. A frequent no-results query may reveal a missing page, an unexpected employee term or content that is not indexed effectively. A search immediately after a policy page may indicate that the policy did not explain the next step. Repeated searches for a service can justify placing it more prominently in navigation or on a Viva Connections dashboard.
Search improvement optimises content and the overall digital workplace experience for employees. By reviewing search alongside page, journey and audience data, owners can close content gaps, use employee language, improve findability and reduce the time people spend hunting for answers.
Viva
The employee experience extends beyond the SharePoint intranet. Addin Analytics includes reporting for Viva Connections dashboard activity and Viva Engage, helping teams understand how discovery, communication and participation connect across Microsoft 365.
Viva Connections dashboard insight can show how employees use the cards and entry points designed to bring services into the flow of work. Owners can identify which experiences attract attention and use that evidence to refine the dashboard. When combined with SharePoint journey data, teams can understand whether a dashboard entry point leads employees successfully towards information or action.
Viva Engage reporting adds community interaction to the picture. Reactions, discussion and participation, sentiment and hot topics provide useful insight into leadership communications, campaigns and organisational topics.
Bringing Viva and SharePoint reports together helps communications and digital workplace teams see a more coherent view of how employees encounter a message, respond to it and continue their journey across the digital workplace.
Security
Addin Analytics is designed to operate within the Microsoft 365 and Azure ecosystem, with security, privacy and governance considered as part of the architecture. Data is transmitted over HTTPS and protected by Microsoft security capabilities. Analytics resources are separated for each customer, and access to the reporting experience can be controlled by you.
The solution uses Microsoft Graph and SharePoint permissions to collect and present the information required for the configured reports. The precise permission model depends on the selected product mode and should be reviewed by the customer’s technical and security stakeholders during approval.
Organisations remain responsible for applying their own privacy, retention, access and acceptable-use policies. We provide technical information to support security review, change control and data-protection assessment before deployment.
Deployment
Addin Analytics is deployed into the customer’s Microsoft 365 environment through supported SharePoint Framework solutions.
Deployment typically involves a project manager, the customer’s Microsoft 365 technical team, the project team and one of our consultants. Administrative roles are required to approve the enterprise application, install the SharePoint Framework packages and grant the necessary permissions. Organisations with formal change control can use our technical information to prepare the submission.
Proof
The strongest proof is a measurable improvement in an employee outcome. Addin Analytics enables teams to move from “the page was viewed” to evidence that the right groups consumed the content, followed the intended route and found what they needed.
Starting with a defined question and baseline is recommended. For a policy campaign, measure reach among priority audiences, the journey to the policy or required action, and related searches. For onboarding, examine entry points, progression between the Employee Centre and onboarding sites, exits and searches at each stage. For an intranet improvement, compare engagement, findability and key journey completion before and after the change over equivalent periods.
Setting a goal is also recommended. Examples might include closing a location-based reach gap, reducing no-results searches, increasing progression to a service, or identifying obsolete content that distracted users. The result can be reported in terms leaders understand: reduced friction, stronger compliance, improved adoption, better access to services and a more effective employee experience.
Named owners can review performance regularly, keep content current and direct resources towards the changes most likely to improve outcomes.
This approach helped Robert Walters. A 3,000 person global recruitment firm, win Best Intranet 2026 at the Institute of Internal Communication Awards. Robert Walters set goals then measured and optimised their digital workplace experience using Addin Analytics.
Frequently Asked Questions
What does Addin Analytics measure?
It provides reporting across SharePoint engagement, content ranking, employee journeys, search, people, traffic, Viva Connections dashboard activity and Viva Engage. The available view can be scoped to a page, a site, selected sites or all of SharePoint. Addin Analytics can also be scoped to specific audiences, locations or departments.
How is it different from native SharePoint page analytics?
Native SharePoint statistics provide useful page-level measures such as unique viewers, total views, average time spent per user and traffic by time over standard 7-to-90-day periods. Addin Analytics adds broader scope, flexible reporting periods, audience filters and connected reports for journeys, search, people, traffic and Viva.
Can we report on several sites together?
Yes. Related sites can be analysed as one experience. For example, HR could combine an Employee Centre and a separate New Employee Onboarding site to understand the complete journey while retaining each site’s operational purpose.
Can reports be filtered for different employee groups?
Yes. Insights can be viewed for everyone or filtered by audience, department and location, helping teams identify reach and experience gaps that organisation-wide averages may conceal.
What can Journey Explorer show?
Journey Explorer shows the steps people take from a chosen starting point, with the number of people progressing at each stage. It can continue through an unlimited number of steps and reveal entry pages, exit pages, searches and returned search results.
Does it help measure whether employees understood a communication?
No single metric proves comprehension, but subsequent behaviour provides valuable evidence. Teams can examine whether employees followed the intended call to action, progressed through supporting content or searched for clarification. Combined with consumption and sentiment signals, this offers a stronger view than clicks alone.
Can it help prevent an intranet becoming stale?
Yes. Regular reporting highlights low-use content, changing search needs, broken or ineffective journeys and audience gaps. Content and platform owners can use the evidence to maintain, improve, promote or retire content as part of a continuous governance cycle.
Where is the data held?
Addin Analytics uses Microsoft 365 and Azure services. Customer analytics resources are separated and the technical architecture is documented to support security, privacy and compliance review.
Who should have access to the reports?
Access should reflect organisational responsibilities and governance. Typical users include communications professionals, digital workplace owners, content owners, SharePoint owners and authorised IT stakeholders. The reporting application can be controlled for appropriate groups.
What is involved in deployment?
Deployment uses supported SharePoint Framework packages. We work with the customer’s technical and project teams to validate prerequisites, installation, permissions and post-deployment checks.
How quickly can we demonstrate value?
That depends on the use case and the period needed to establish a meaningful baseline. Teams can begin with a high-value campaign, service or journey, agree the success measures, observe current behaviour, make a focused improvement and compare the result. This creates an evidence-led proof point before expanding the measurement programme.
Can reports be tailored?
Addin Analytics provides a broad set of standard experiences, and organisations can discuss commissioned custom reporting with us where a specific requirement is not covered.
