The challenge
How can a global team deliver a world class client experience?
“AddIn365 have been a productive and trusted partner of WPP at Group level for many years. AddIn365’s team understood what was important to us, and ultimately to our clients, and delivered an innovative solution which is exactly what we asked for – on time and on budget.”
EVP Operations, WPP Kinetic
The company
If you ever look around when you are outside of your residence, you may well find yourself encountering an out-of-home advertising message placed by WPP’s operating company, Kinetic. out-of-home is a form of communication which targets customers and citizens while driving, shopping, recreating, or commuting. out-of-home ads include posters on bus shelters, signage in shopping malls, or digital ads on kiosks in airports. It has better audience reach than any other media channel, reaching 97% of all UK adults every single week. Kinetic is the world’s leading planner and digital innovator in out-of-home advertising. Kinetic combines deep market knowledge with its proprietary audience-based planning platform to seamlessly connect out of home planning, execution and performance measurement to digital, mobile, video, CTV, audio and other channels.
Using dynamic data and technology, Kinetic converts market and brand insights into creative solutions that transform consumer experiences into ‘Active Journeys’, driving measurable actions in context. Whether it’s through mobile and social, location-based experiences or in-transit, Kinetic is committed to pioneering new ways to driving efficiency and measurable transactions between brands, audience, and peers.
Defining a world-class client experience
Kinetic engaged AddIn365 to automate Kinetic’s three stage client ‘Active Journey’ experience.
The Active Journey mission is to optimise a client’s out-of-home spend through a three-stage process. Connect is the first stage of the process that defines the client’s goals and sets the strategy for their campaign. Engage is the execution phase and Optimise looks to measure and iterate the campaign. This best-of-breed process for project execution and client experience needed to be disseminated through Kinetic’s employees in an easy to understand and follow format.
“We are an extremely client focused business, so naturally we want to optimise the ROI on client projects by verifying authenticity, measuring effectiveness and learning through analytics. AddIn365 has helped us to deliver on our vision.”
EVP Operations, WPP Kinetic
97%
Out-of-home reach
7
The number of weeks taken from start to go-live
27
Operating countries
Architecting a self-service digital employee experience
The goal of automating Kinetic’s Active Journey is to make critical information points more accessible to Kinetic employees, as they engage with Kinetic clients. With this goal in mind, AddIn365’s Creative and Page Kit for Microsoft 365 has been used as the technology platform. Microsoft 365 was in use by Kinetic already and AddIn365’s Creative and Page Kit has delivered a responsive mobile interface to ensure Kinetic’s employees can access the Active Journey framework whether they are onsite with a client or hybrid working.
In engaging AddIn365. Kinetic wanted to eliminate standalone information silos between Kinetic employees that might be working on the same campaign. AddIn365 recommended surfacing key data points and outcomes in a central hub. This central hub has been delivered by AddIn365 on SharePoint Modern, using AddIn365’s Creative and Page Kit. The hub delivers a task-based architecture that helps employees working on a client campaign to have visibility of the client programme, as they move through the Active Journey. Furthermore, a processes hub provides employees with the Active Journey steps and associated resources.
One Kinetic
Kinetic wanted their client experience to feel more uniform and on-brand, wherever in the world that client has been engaged. AddIn365 met this objective by delivering a brand site to ensure all employees use the latest Kinetic brand assets. A case studies site has also been developed to provide employees with their latest client successes and examples of best practice to socialise with clients.
“Our Active Journey experience is now available to our employees wherever they are trying to work from, it is easy to follow thanks to the task-based architecture and on-brand, so our portal experience looks and feels like Kinetic. We are thrilled with the result!”
EVP Operations, WPP Kinetic
Using automation to drive efficiency for clients
Kinetic wanted to drive efficiency in their processes and increase the pace of knowledge sharing. AddIn365 designed and implemented a pair of automations for Kinetic, using Power Platform.
The first automation built by AddIn365 captures the briefing of a project to socialise the scope to the wider client team. This has saved considerable time that would have been spent in meetings.
The second automation built by AddIn365 is a form that, on completion, builds out case study pages and a PowerPoint deck to showcase project success. This has put the latest Kinetic success stories in the hands of employees in rapid time, strengthening the go-to-market momentum in the business.
“The automations delivered by AddIn365 as part of our Active Journey have helped us to operate even more competitively in our market.”
EVP Operations, WPP Kinetic
The result
Kinetic and AddIn365 have delivered a truly customer focused digital enablement platform.
“AddIn365 have been a productive and trusted partner of WPP at Group level for many years. AddIn365’s team understood what was important to us, and ultimately to our clients, and delivered an innovative solution which is exactly what we asked for – on time and on budget.”
EVP Operations, WPP Kinetic
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