The intranet has lived in the gap between IT and Comms
Most intranets didn’t end up in their current state because of bad intent or a lack of capability. They ended up there because they lived in the space between the two teams.
Historically, IT and Comms have been concerned about very different risks. IT teams focused on stability, security and compliance. Their job was to keep platforms resilient, reduce support overhead and avoid unnecessary complexity. Locking things down and limiting sprawl were sensible, responsible decisions.
Comms teams focused on reach, engagement and narrative. Their priority was getting messages out, running campaigns, and keeping employees informed. Content hygiene and structure wasn’t perfect.
Both approaches were rational. Both were necessary. And together, they created a blind spot.
Because while IT assumed Comms ‘owned the experience’, and Comms assumed IT ‘owned the platform’, no one truly owned the breadth and depth of content that sat between; where business teams generated sites and materials.
Nowhere to hide AI-powered experiences don’t politely work around weak foundations, it surfaces them. Poor content hygiene is amplified when intelligent tools surface outdated, duplicated or contradictory information.Employees quickly lose trust.
That’s why 2026 feels exposing; it doesn’t just reveal old skeletons in the closet, it puts them on full display.
Most intranets were built for a different era – one where static publishing was acceptable, expectations were lower and ‘launching’ an intranet was treated as the finish line. Search for many years now has surfaced the most recent or accessed content, so older duplicate content was buried. AI considers old and new content on a topic, reasoning between the various sources and formulating an answer.