For IT leaders managing the digital workplace, success isn’t just about deploying or managing a digital workplace platform, it’s about making sure those platforms deliver measurable outcomes. Whether it’s Microsoft 365 or specific services like SharePoint, Teams, or Viva, the question remains: are these tools enabling your business or simply running in the background?
Good quality analytics provide the clarity to answer that. They show how employees interact with your digital environment, where engagement is strong, and where friction exists. With the right data, you can shift from maintaining systems to boosting productivity and aligning digital investments with business goals.
Data-driven insights turn IT from behind-the-scenes support into a strategic driver of employee experience and business results.
Tracking content consumption goes beyond counting clicks. Analysing where, why and how employees interact with content tells the business which content is useful and what might need archiving or optimising.
For platform owners, looking at consumption also matters. Are employees accessing key updates on mobile after hours? Are videos watched to the end or abandoned halfway? These insights empower you to make recommendations to the business about how to tailor formats, timing and channels to real user habits.
Equipped with this intelligence, IT can boost adoption, minimise digital friction, and ensure your digital workplace platform drives business impact.
Clicks tell you if content was opened, but how do we know if the message was understood?
For IT leaders, measuring comprehension is about ensuring that the systems you support are enabling clarity, not confusion. Journey tracking reveals whether employees follow calls to action, search for related terms, or drop off entirely. These behaviours are signals: did the message make sense, or did it miss the mark?
If users consistently search for acronyms or clarification after reading a post, an explanation might need to be added to the associated content. If they explore related content, engage in discussion, or complete a task, that’s a sign the message resonated.
By analysing dwell time, search behaviour and community participation by department or location, IT can surface where communication needs support and where it’s working. This insight helps you fine-tune the digital experience and ensure that your platforms are driving not just engagement, but real understanding.
The ultimate goal of any digital workplace is to make work easier, faster, and more effective. But without the right metrics, it’s hard to prove that impact.
What you measure informs what you do. For example, if you measure:
This will:
When you can show that your digital workplace platform is saving time, reducing support tickets, or accelerating onboarding, you’re not just supporting the business, you’re driving it.
To measure what matters, IT leaders need precise insights, not vague metrics. Traditional analytics rarely reveal true engagement or expose the hidden obstacles in daily interactions. Enter Addin Analytics: a purpose-built solution that shines a light on how digital tools and content are actually used across your organisation.
What It Provides
What It Measures
Why IT Directors Should Care
Addin Analytics doesn’t just show you what’s happening, it helps you understand why it’s happening and what to do next.
If you’re an IT leader and you’re ready to unlock the full power of your digital workplace, it’s time to see firsthand how Addin Analytics delivers actionable intelligence, eliminates blind spots, and fuels smarter business decisions. Don’t rely on guesswork, experience clarity. Book your personalised demo today and start driving measurable impact.
