As an intranet owner, you know how important it is to provide a digital employee experience that is engaging, relevant and easy to use. But what if you have a limited budget and can’t afford to overhaul your intranet or invest in new features? Is there a way to optimise your intranet on Microsoft 365 without breaking the bank?
The answer is yes, and it lies in one of the most overlooked but powerful tools for intranet improvement: analytics. By investing in a good analytics tool, you can gain valuable insights into how your employees use your intranet, what content they need and value, and how you can tailor and streamline your intranet to better serve them.
Here are three ways that making a small investment in an analytics tool can deliver meaningful optimisations to your current digital employee experience.
1. A good analytics tool will provide employee journey insights. In understanding the content that employees are trying to reach – perhaps after several clicks – that content can be made more prominent in both the navigation and depending on the percentage of employees accessing it, may merit a space on the homepage. For example, if 40% of employees regularly navigate to operational processes, it may be worth creating a zone on the homepage for most used processes. This will instantly improve the findability of, and access to, an organisation’s most used content.
2. A good analytics tool will provide insight into which audiences within the organisation are accessing what content. This information can be used to tailor content, for example, if you can see that colleagues in a different office location are generally using a different set of content, you may choose to audience target the navigational nodes based on content usage. You may also choose to audience target some homepage webparts such as quick links. Audience based experiences provide greater relevance and personalisation of content.
3. A good analytics tool will highlight which content is not viewed at all, or stops being viewed after a period of time. For example, old news content or SharePoint page content referring to old initiatives. Identifying content that is no longer used by employees allows for an archive and/or deletion exercise that will allow for a single version of the truth where duplicate content exists and improve overall findability by reducing the overall size of the content estate.
By investing in an analytics tool, you can make data-driven decisions that will enhance your intranet’s usability, relevance and engagement, without a full budget for new capabilities or design. You can also measure the impact of your changes and adjust them accordingly, ensuring that your intranet is always aligned with your employees’ needs and expectations.
If you want to learn more about how an analytics tool can help you optimise your intranet on Microsoft 365, you can either sign up to our September webinar or contact us today and we’ll show you how our Addin Analytics product can help you achieve your goals.
Addin Analytics is compatible with out of the box SharePoint and all third-party ‘intranet in a box’ products.