How can you become a more data driven communications professional?
Here are ten steps to get you started.
1.
Define your communications goals and objectives clearly and align them with your organisational goals and mission.
2.
Identify the data sources and tools that can help you collect, analyse, and visualise data related to your communications work. These can include surveys, polls, feedback forms, web analytics, social media analytics, email analytics, and so on.
3.
Establish your communications KPIs and metrics that can help you measure your progress and performance against your goals and objectives.
4.
Set up a regular process and schedule for collecting, reviewing, and reporting data. This can include weekly, monthly, quarterly, or annual reports, dashboards, or presentations.
5.
Use data to inform your communications decisions, actions, and adjustments. Use data to understand your audiences, measure your impact, optimise your strategies, and demonstrate your value.
6.
Share your data insights and learnings with your team and stakeholders. Use data to communicate your communications results and achievements and solicit feedback and suggestions for improvement.
7.
Build a data driven culture within your communications team and organisation. Encourage your team members and colleagues to use data in their daily work, and provide them with the necessary training, support, and resources.
8.
Learn from best practices and examples of other data driven communications leaders and organisations. Seek out opportunities to network, benchmark, and collaborate with others who are using data effectively in their communications work.
9.
Experiment and innovate with new data sources, methods, and technologies. Explore new ways of collecting, analysing, and presenting data that can enhance your communications work and outcomes.
10.
Review and evaluate your data driven communications approach regularly and critically. Assess what is working well and what needs improvement, and make data driven changes accordingly.
By following these steps, you can become more data driven as a communications professional. Data driven decisions can help you create more effective, efficient, and valuable communications that can make a difference for your organisation and your career.
How can you get your hands on key communications data?
Addin Analytics is a tool for Microsoft 365 that can help you to:
Collect, analyse, and visualise data related to your communications work.
Review and report data. This can include weekly, monthly, quarterly, and annual reports.
Understand your audiences and measure your impact.
Understand your communications results.
Build a data driven culture.
If you want to learn more about how Addin Analytics can help you to be more data-driven, you can either sign up to our September webinar or contact us today for a demo.
Addin Analytics is compatible with out of the box SharePoint and all third-party ‘intranet in a box’ products.