Building the business case: what’s really holding you back?
Creating a compelling business case for a new digital employee experience starts with understanding the real, measurable cost of doing nothing, which we have just uncovered.
However, many organisations still haven’t made the switch. Why?
Often, internal comms professionals underpin their business case by focusing on poor engagement or rising frustration with the current intranet, but they overlook the critical step of positioning a revamp in terms that resonate with senior executives.
The reality is that C-Suite leaders are focused on measurable outcomes. If you are not framing the investment in an optimised SharePoint intranet as a strategic lever that supports business strategy and goals, you’re simply not speaking their language.
Approval for investment is more likely to follow the C-Suite understanding the direct connection between a good quality digital workplace and business performance. In our experience, this trumps leading with the features that the business doesn’t have today.
If a business objective is to drive the productive output of the business, the optimised digital workplace can:
- Speed up new employee onboarding by publishing in one place the tools and information needed to onboard quickly.
- Support self-service of internal processes through intuitive navigation, enhanced search and documented processes.
- Support anytime, anywhere access to key information through a rich mobile experience.
If a business objective is to deliver a better customer experience, the optimised digital workplace can:
- Centralise the latest marketing collateral and offers for easy access by the sales team.
- Push the latest case studies to the sales team.
- Centralise information about our expertise in a specific sector; what sells best, who has bought what, who our SMEs are.
The point is to talk to the C-Suite about an optimised digital workplace as solving their challenges, in this example, of driving productive output and a better customer experience, rather than delivering an intuitive navigation.
What you stand to gain
Investing in a modern digital workplace on the Microsoft 365 platform avoids loss – but more importantly, it drives serious value to your organisation by improving findability, delivering increased employee engagement, attracting and retaining talent and delivering a better customer experience.
We have helped our forward-thinking clients make the business case for investment in a new digital employee experience. Ready to get C-suite buy-in? Our Microsoft MVPs are ready to support your journey.