“Technology should support creativity and design, not dictate it.” – Alexandra Scillieri, Partner and Global Head of Design at leading media agency mediacom sits down with Microsoft MVP and AddIn365 CEO Suzy Dean to explore the importance of staying true to brand in an ever-changing world.
As Global Head of Design for Global New Business and Marketing at mediacom, Alexandra leads a team of global designers to create award and pitch-winning work for many of the world’s largest brands; including Adidas, Groupe PSA, Uber, Bose, Richemont, Walgreens Boots Alliance, Mars and P&G. In addition to new business, Alexandra leads and champions all aspects of the mediacom brand, creating consistency in digital, print, and beyond for mediacom worldwide.
Suzy Dean is a Microsoft MVP and has spent 16 years designing, delivering, and implementing the digital employee experiences of many of the world’s best-known brands. Suzy is CEO of AddIn365, a London based Microsoft Charter Partner, of which she founded in 2016 to deliver personalised employee experiences on Microsoft 365 to enable people to do their best work. Suzy and her team are the global Microsoft 365 employee experience provider of WPP, the world’s largest media group, which includes leading design agency mediacom. Today, Suzy sits down with mediacom’s Global Head of Design Alexandra Scillieri.
Recognising the need to adapt, and excitedly embracing the challenges of 2022 with an agility and creativity fuelled engagement strategy, Alex Scillieri explores how a thoughtful, people-first approach to design and reinforced brand messaging can connect organisations to both their consumers and their employees.
In our 3-part, Power of Brand interview, Alexandra begins with a deep-dive into the changing world around us, and advises where designers should begin when conceptualising or revisiting their brand to connect to a world in motion.
As mediacom’s 8,000 employees embrace their new digital workplace, designed and delivered by AddIn365, Alexandra looks to the future. “Brand is never complete”, Alexandra explains, “the foundations are set but brand needs to evolve”. Design and storytelling a true labour of love, it seems, for Alexandra, and one we are excited to see evolve.
You can view some of the exciting projects Alexandra has been working on at the medicom UK website MediaCom | Examples of our work for clients | MediaCom Worldwide
If you’d like to discover how to align your brand to your Microsoft 365 employee experience drop us a hello via the contact form below.
AddIn Intranet
Microsoft MVP and AddIn365 CEO Suzy Dean says: “We have created a modern and visually impactful kit for those that want to showcase their brand identity, at the same time as maximising their use of SharePoint Modern.”
