Internal communications teams are responsible for helping employees to understand business strategy. What are we trying to do as an organisation? Why? How do we know it will work?
Convincing employees to buy-in to the organisational vision and associated targets often requires communications professionals to undertake research to support key corporate messaging. For example:
- If you are expanding into a new market, research about that market opportunity can help to excite and inspire.
- If you have acquired a new business, research about that business will help you to tell a better-together story and communicate benefit.
- If you are communicating growth targets, sharing an industry benchmark and growth projections for the market(s) you plan to grow in, helps to land feasibility.
Bing Chat can rapidly bring together research for communications professionals, saving hours of time.
Let’s look at how to use Bing Chat to get accurate and credible information, quickly.
Getting started with Bing Chat
If you are researching information for your business, it is advisable to use Bing Chat Enterprise rather than Bing Chat. Bing Chat Enterprise is included at no additional cost in Microsoft 365 E3, E5, Business Standard and Business Premium.
Why bother? Using AI tools that aren’t built for the enterprise can put business data at risk, where it needs to be protected. For example, you may think that no harm can come of researching industry insights but outside of your organisation this can tell the market what you might be looking to do strategically, as a business.