The company
In June 2017 GroupM announced that two of its leading global networks, MEC and Maxus, would merge to form a brand new media, content and technology agency – Wavemaker.
Wavemaker brings together the best of both MEC and Maxus agencies; offering media, content and technology solutions all under one roof. Along with huge potential gains for customers, its merger also presented an operational challenge in its size and geographical spread. Wavemaker’s 8,500 employees are made up of 6,000 staff from MEC, 2,500 staff from Maxus, spread across 90 countries and 139 offices. Across these organisations and locations, different ways of working with customers and delivering work could be found. Wavemaker would need to feel and operate like one company.
David Kaganovsky, CTO at Wavemaker remarked, “the bringing together of two sizable agencies posed an operational challenge to the team, but also presented a huge opportunity for us to standardise our ways of working, to drive greater efficiency and productivity for our customers. We wanted to do this on Office 365, our corporate platform. We also wanted to move our employees off file shares and in to OneDrive for Business and Microsoft Teams.”