Addin365 products extend SharePoint, Teams, Viva and Power Platform with additional capabilities for branded content, governed audiences, communication workflows and analytics. Microsoft 365 remains your internal communications platform, while communications teams gain greater control over how content is created, targeted, delivered and measured.
Extend Microsoft 365 for internal communications
Build an internal communications platform that helps your teams create, target, govern and measure employee communications from within Microsoft 365.
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Platform requirement |
Microsoft 365 provides |
Addin365 extends it with |
|
Create and publish content |
Native SharePoint pages and news capabilities. |
Creative & Page Kit for branded page layouts and components, helping teams publish consistent content more efficiently. |
|
Create consumer grade/ dynamic experience |
Native SharePoint web parts. |
Creative & Page Kit provides additional webparts that turn standard pages into rich interactive experiences. |
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Scale communications |
SharePoint hubs and communication sites. |
Site Builder for governed sites with approved navigation and content structures, reducing setup effort as the platform grows. |
|
Coordinate channels |
SharePoint, Teams, Viva and Outlook. |
Proven best practices for channel modelling that help organisations improve reach through audience targeting without sending every message through every channel. |
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Manage audiences |
Basic audience targeting in supported experiences, based on Entra ID groups. |
Audience Manager, part of Site Builder, enables approved audiences with clear, business-friendly names, descriptions and audience sizes, making it easier to target content to the right people. |
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Reach frontline staff |
Teams and Viva Connections. |
Viva Connections Dashboard Tiles for personalised access to relevant third-party tools. |
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Measure and improve |
Native page, site and usage reporting. |
Addin Analytics, for rich campaign, audience, journey, search and Viva Engage analytics that inform future communication decisions. |
Plan, publish and govern communications
Give communications teams the tools to publish consistently, maintain governance and scale communications across the organisation.
Create consistent, branded communications. Creative & Page Kit provides your team with a rich set of modern webparts so you can craft pages that feel intuitive and alive, delivering seamless, consumer grade experiences your employees will enjoy using.
Start every site from the same foundation. Site Builder creates SharePoint hubs and sites from governed templates, including navigation, sensitivity labels and content types. This reduces setup effort and helps maintain consistency as ownership expands across teams and departments.
Bring more structure to communication processes. Power Platform Pack provides pre-built Power Apps and Power Automate solutions for feedback, surveys, contributor requests and SharePoint content approvals. This reduces manual coordination and gives contributors and approvers a clearer, more consistent process.
Coordinate communications across Microsoft 365
Deliver communications through the Microsoft 365 channels employees already use.
A Microsoft 365 internal communications platform treats channels deliberately. SharePoint can hold the source content. Other channels carry it to the audiences that need it, and the choice depends on who the message is for and what it is meant to achieve. Not every message belongs everywhere.
Because Addin365 products work within Microsoft 365, organisations can create a more connected employee experience without introducing a separate communications platform.
Reach the right employees, wherever they work
Role, location, department and working environment all change what information or update someone needs to know. A one-size-fits-all approach can create unnecessary noise and make important communication harder to find.
Audience Manager supports approved opt-in audiences for topics or communities that employees choose to follow. Using Creative & Page Kit’s Content Subscription component, employees can subscribe or unsubscribe directly from a SharePoint page, while IT retains control over which Microsoft Entra ID groups can be managed in this way.
Measure and improve internal communications on Microsoft 365
Give communications teams the evidence they need to improve content, refine targeting and demonstrate communication performance.
Addin Analytics extends Microsoft 365 with audience, content, journey, search and Viva Engage analytics. By bringing together employee behaviour, engagement and community insight, organisations can make better-informed decisions about future communications.
Understand content consumption
See which audiences are engaging with communications, how content performs over time and which messages attract the most attention. Audience reach, engagement and employee journeys reveal what is working and where additional communication may be required.
Improve targeting and findability
Analyse engagement by audience, location, department and time period to identify opportunities for more relevant communications. Search and journey insights indicate where navigation, targeting or content structure may need attention.
Understand employee response
Use Viva Engage reporting, sentiment indicators and topic insights to identify patterns in employee reactions and conversations. Communications teams can see where discussion is growing and where further clarification or support may be beneficial.
Demonstrate communications value
Create reporting views around campaigns, audiences or business areas. Connecting engagement, audience and journey insights with communication objectives gives stakeholders clearer evidence of whether communications are reaching the intended people and supporting the expected next step.
Trusted by organisations communicating through Microsoft 365
Robert Walters – IOIC Awards Best Intranet Winner 2026
Robert Walters needed one employee experience that reflected its unified brand, connected tools and content, and kept employees within Microsoft 365.
The organisation launched Connect in 12 weeks using Site Builder, Creative & Page Kit and Addin Analytics, alongside a move from Workplace by Meta to Viva Engage.
In its first three weeks, Connect recorded 143,122 visits and a 355% rise in unique visitors, reaching 3,301. These are usage measures rather than evidence of wider business impact.
Robert Walters ‘Connect’ was awarded Best Intranet at the IOIC Awards 2026.
Signant Health
Signant Health needed one platform to communicate with 2,000 employees across seven countries, with targeted news, two-way communication and content that employees could find across different systems.
Navigator brought internal communications into a branded SharePoint experience and became the organisation’s communications hub shortly before its workforce moved to remote working.
Wincanton
Wincanton needed to move beyond an office-based document repository and provide targeted, branded communications for a hybrid workforce.
Using Creative & Page Kit, Site Builder and Addin Analytics, Wincanton created a communications experience available through SharePoint and Viva. The platform recorded around 200,000 site visits each month and three visits per employee each week.
Extend Microsoft 365 or choose a standalone internal communications platform?
If your organisation already uses Microsoft 365, you may be deciding whether to introduce a standalone communications platform or extend the technology you already own. The right approach depends on your business requirements and the experience you want to create for your employees.
| Consideration | Standalone platform | Extending Microsoft 365 |
| Platform relationship |
Introduces a separate platform to manage alongside your existing digital workplace tools.
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Uses Microsoft 365 as the foundation, with Addin365 products extending specific capabilities. |
| Employee experience |
Employees may need to learn and navigate a new experience.
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Communications happen through the familiar Microsoft 365 channels employees are already working in.
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| Integrations |
The depth of integration with Microsoft 365 will depend on the platform and vendor.
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Our solutions extend Microsoft 365 which can connect easily to other vendor solutions you use. |
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Governance
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May introduce a separate set of permissions, processes and governance requirements.
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Can align with your existing Microsoft 365 governance approach. |
| Technology management | Adds another product and vendor environment for IT to manage. | Extends the organisation’s existing Microsoft environment rather than replacing it. |
Ready to build your internal communications platform on Microsoft 365?
Whether you’re replacing an outdated intranet or looking to improve employee communications on Microsoft 365, our experts will take the time to understand your requirements and help you create a platform that is intuitive, engaging and easy to manage.
Frequently Asked Questions
What is the difference between an internal communications platform and a SharePoint intranet?
A SharePoint intranet is often a structured destination for organisational resources, policies and news.
An internal communications platform has a broader role. It can include the intranet while also covering employee audiences, communication channels, workflows, distribution and measurement of content campaigns across Microsoft 365. SharePoint provides the content and publishing foundation.
Do we need to replace Microsoft 365 or our intranet to use Addin365 products?
No. Our products extend Microsoft 365 rather than replace it. Creative & Page Kit enhances SharePoint with branded layouts and experiences, Addin Analytics provides richer SharePoint analytics, Power Platform Pack delivers pre-built Power Apps and Power Automate solutions, Site Builder supports governed SharePoint provisioning, and Viva Connections Dashboard Tiles add ready-made tiles to Viva Connections.
How long does it take to build an internal communications platform on Microsoft 365?
It depends on the scope of the project. For example, Robert Walters launched its Connect internal communications platform just 12 weeks after the project began. The platform was built using Site Builder, Creative & Page Kit and Addin Analytics, enabling a small internal communications team to deliver a branded, measurable employee experience on Microsoft 365.
