IOIC Webinar September: From Flying Blind to Proving Communications Impact with Addin Analytics
Overview
Communications teams are under increasing pressure to prove that their work is reaching the right people, engaging employees, and supporting business priorities. Yet many teams still feel like they are flying blind: they can publish important updates, campaigns and leadership messages, but struggle to answer simple questions such as who saw them, who engaged, what content performed best, and whether critical messages landed with the intended audiences.
In this one-hour webinar, we will explore how Addin Analytics helps internal communications professionals move from guesswork to evidence. The session will focus on the areas that matter most: understanding content performance, measuring employee consumption and engagement, improving campaign effectiveness, reducing communications noise, and demonstrating the value of communications activity to leaders.
In this session, you’ll discover:
Employee behaviour insights
- What employees read, view and engage with across your digital workplace.
- Your most-read content, popular sites, active audiences and content journeys.
Campaign analysis
- How to answer “did people know about this?” with confidence.
- How to measure key campaigns, from strategic updates to operational messages.
Communications and content optimisation
- How consumption insight can reduce duplication and email noise. How to improve communication timing, targeting and relevance.
- How analytics supports targeting, segmentation, personalisation and findability.
Strategic reporting
- Which content is landing, who is engaging, and where messages are missed.
- How user journeys and consumption patterns can inform future planning.
- How to prove value, show impact and link communications to business outcomes.
- How to strengthen leadership reporting and communications investment cases.
Why attend?
If you are responsible for internal communications, employee engagement or digital workplace content, this session will help you think differently about measurement. You will see how Addin Analytics can give communications teams the visibility they need to make better decisions, improve employee experience, and demonstrate the business value of their work.
Register here
Join us to learn how to stop flying blind and start proving what is working, what needs attention, and how communications can more confidently turn the dial on business goals.
Date: Tuesday 22nd September
Time: 10:00am – 11:00am
Location: Online
Meet your hosts
Suzy Dean
Addin365 CEO and Microsoft MVP
Amongst the 2 million Microsoft practitioners globally, there are a few hundred awarded MVP status for their elite expertise in Microsoft Viva, Microsoft Teams, Microsoft Copilot and SharePoint. Addin365 is home to two of them. Suzy Dean has been a Microsoft MVP for eight years and has been responsible for the delivery of intranets, portals and communications capabilities, into organisations, since 2004.
Wes Hackett
Addin365 CTO and Microsoft MVP
Wes Hackett is the Chief Technical Officer (CTO) at Addin365. As CTO, his main responsibilities include leading the development team and supporting clients in understanding and using Microsoft 365: Viva, SharePoint, Copilot and Microsoft Teams.
Wes holds Microsoft Most Valuable Professionals (MVP) status for 14 years and counting. MVPs are technology experts who are always on the ‘bleeding edge’. They have very deep knowledge of Microsoft products and services, while also being able to bring together diverse platforms, products and solutions, to solve real world problems. MVP status is only given to a handful of individuals by Microsoft, globally.