Beyond Clicks and Likes: Rethinking Digital Workplace Analytics in SharePoint
Most internal communications teams still measure engagement by counting clicks, views, and likes, but these surface metrics don’t prove real value or drive better outcomes for the business. In fact, a recent industry study found that 70% of comms teams track basic...
The Missing Middle: Why Intranets Fail Between Launch and Longevity
Many organisations launch a new Microsoft 365 digital workplace with great fanfare, only to see engagement plateau within months. Without a long-term digital workplace strategy, the initial excitement fades, and content grows stale – the ‘missing middle’ where a...
Why the Digital Workplace in 2026 Is Being Led by the Business, Not IT or Comms
Not long ago, corporate intranets were often treated as IT projects – built by IT and delivered top-down, with Internal Communications parachuted in at the last minute to provide content. The result was often a technically sound platform, but...